Local Mobile Marketing is an extremely important strategy to communicate with your target market in the most relevant and interactive way – and you can make it using ANY mobile network and device out there. Local Mobile Marketing consists of many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, and QR (Quick Response) codes.
>> Smart mobile phones are readily available throughout the market place and currently are excellent profit streams with regards to Local Mobile Marketing.
With the amazing popularity of mobile phone devices, business cannot afford to overlook mobile marketing techniques and strategies. For instance, most mobile phone users now use their phones to order products over the web. However, most businesses still do not have a mobile friendly website!
A traditional website is built to be viewed on a computer screen instead of a small mobile phone screen. So viewing a website that has not been “mobilized” on a mobile phone is almost impossible.
You have to scroll all over the place just to find the information you’re looking for due to the limited space. In fact, most “non-mobilized” websites don’t even load at all on mobile devices. Most people use their smart phones to search for local businesses while out on the go. As soon as they hit a website that they can’t navigate or use, they quickly exit the site and move on.
Can you start to see how companies are missing out on some
SERIOUS business by NOT having mobile-friendly websites?
You have to understand: people DO NOT need to go to their home PC to be able to search for and purchase their favorite items from stores. This new type of client can carry out all sorts of transactions no matter where they are. This new way to market is using text based messaging utilizing consumers mobile phones. It makes use of mobile e-mail marketing and advertising, mobile phone text messaging, mobile as well as internet sites, location specific promotion along with mobile app advertising.
The future of advertising & marketing is definitely going to be mobile phone promotion. The massive amount and sheer size of sales volume will be tremendous. Today, there are 2.5 billion mobile phone users and thousands are getting added every minute! About 30% of mobile phone owners have browsed the Internet via their mobile phones. This is the reason mobile web browsing is the NEXT predominant sales platform. For many local businesses, having a mobile website will be a necessity instead something nice to have.
Here are a few other reasons a local business MUST have a mobile website:
Portability and Accessibility – Compared to a desktop or a laptop, mobile phones can be taken anywhere people go at any time of the day or night. In fact, most people keep their cell phones within reach at all times. Not only that, but people are using them more than ever to surf the web. If you want to get noticed easily and maintain the proper mobile presence, a mobile website is the perfect place to start.
Mobile Search – Most smart phones today are equipped with applications that assist in convenient online search resources such as Google, Yahoo, Bing. Your business can easily be found when people search for products or services such as yours from their mobile devices.
However, that visibility is useless if they click to get to your website and can’t find the information they need because your site won’t display properly on their phone.
Localization – Mobilizing your website is the perfect way to help your local customers find you. Mobile websites have to be smaller than traditional websites, which means you have to limit the amount of content you put on them. So it’s important to only put the information your visitors need while visiting your website from their mobile devices. Most people on the go are looking for your phone number, directions to your establishment, or your services list. So make sure these things are readily available and easily accessible on your mobile website.
A local mobile website can drastically increase the number of potential clients who are exposed to your business without spending a bunch of extra money on advertising and marketing.
Is Your Local Website Compatible for Mobile Devices?
In most cases, when accessed via a mobile phone or a smart phone, websites appear to be all jumbled up or are very difficult to navigate through. Do a small test and try to open your existing website on your Blackberry, iPhone, Android, Nokia or any other mobile phone that you use. No big surprise here, you’ll see that the experience of browsing your site is not the same, when viewed on a desktop or a laptop.
At HelpALocalBusiness, we offer top-notch local mobile website design services to help you reach your target audience easily. The mobile version of your local website that we’ll design and develop for you can be:
- Easily accessed on smart phone browsers such as the Blackberry, iPhone, Andorid and Nokia;
- Accessed on a variety of browser dimensions ranging from the smaller screens to the more popular
larger screens (128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels);
- Used as an information dissemination platform for people accessing your website from a mobile phone;
Which mobile Operating System fits your business website?
Let me guess… all of them – right? Well, based on our experience, we DO NOT recommend a specific application for each platform, but a mobile website that is accessible on all the above platforms. The benefits are numerous:
- It’s comfortable for your clients to reach you via a mobile phone;
- No inconvenient downloads required by your customers;
- Easily accessible on any mobile browser;
- Multiple development platforms not required;
- Easy to update and manage!
Main Features of Our Mobile Design Services
- Professional mobile site versions, capturing important messages of your main website;
- Major phone platform support (iPhone, Android, Blackberry, Symbian);
- Navigation and text suitable for small screens;
- High resolution resized pictures and images;
- Website usability and accessibility strategies;
- Mobile website copywriting;
- Effective customization of “Call To Action” for your site visitors;
- SEO friendly design (on-site mobile SEO best practices and Getting spidered and indexed by mobile search engines);
- Mobile device auto-detection (the mobile site will be displayed only for users that access a mobile device; for all other web users will be displayed your standard website);
- Social media marketing integration;
- Generate QR codes for your website;
- Clickable phone numbers (iPhone users can click on the phone number on your mobile website and make a phone call instantly);
- Form integration & e-Commerce solutions;
- Install mobile analytics;
- Mobile site update;
- Mobile site hosting;
- Request any special mobile features.
Our Methodology for Mobile Websites Insures
As we explain earlier, mobile web development requires a different way of thinking about traditional websites. You can consider your mobile website as your “business application” and develop it that way or go for the “mini” version of your current website retaining the elements that appeal to your current audience. Your mobile website should contain graphics that inform as well as entertain and your content should be optimised so it can be easily and quickly digested and understood.
Before creating your new mobile website we carefully evaluate your current site and extract just the information required to best present your business on a mobile phone. You can then decide if you want your mobile site to be created as a sub-domain of your current site or we can register your current domain with a .mobi extension (the only ICANN-approved naming convention for the mobile web). We will also add some code to your existing site that detects users on mobile platforms and automatically redirects them to the mobile version of your website (a link will also goes from mobile to the normal website version).
Request a Local Mobile Website Design Proposal
Don’t get left behind! HelpALocalBusiness.com offers mobile website design services to ensure a great user experience of your site on mobile and smart phones. Our mobile website designers and developers team is expert in spotting the mobile browsers and accordingly design and develop a site to fit in most of the mobile browsers. Let HelpALocalBusiness know your local mobile website needs right now…